Brand Assets
The following page contains guides and resources that may help you represent the Adventist World Radio ministry and its brand in the best way in a variety of contexts.
Logos
Adventist World Radio has a collection of logos to represent its main identity and other areas of its functions.
Visit our logos repository in the following Dropbox folder and download the logo that best represents your needs.
Colors
The AWR brand consists of two main colors: AWR Blue and AWR Gray. The AWR360° brand consists of three colors: AWR360° Blue, AWR360° Gray, and AWR360° Green. AWR Gray and AWR360° Gray share the same values.
AWR Blue
-
HEX #003B5C
-
RGB 0 59 92
-
Solid Pantone 302 C
AWR/AWR360° Gray
-
HEX #7D8184
-
RGB 125 129 132
-
Solid Pantone 423 C
-
Process Pantone 423 CP
-
CYMK 22 14 18 45
-
Solid Pantone 423 U
-
Process Pantone 423 UP
-
CMYK 19 11 12 31
AWR360° Blue
-
HEX #07477B
-
RGB 7 71 123
-
Solid Pantone 294 C
-
Process Pantone 2146 CP
-
CYMK 100 72 0 20
-
Solid Pantone 2945 U
-
Process Pantone 2945 UP
-
CMYK 100 50 1 15
AWR360° Green
-
HEX #61A331
-
RGB 97 163 49
-
Solid Pantone 369 C
-
Process Pantone 369 CP
-
CYMK 68 0 100 0
-
Solid Pantone 368 U
-
Process Pantone 2424 UP
-
CMYK 64 0 100 0
Typography
Brand Elements’ Typefaces
The Adventist World Radio brand elements are built based on the Vectora family. Complementary elements to the brand make use of Google’s Noto Sans and its predecessors: Open Sans and Source Sans Pro.
Specifically, the logo for Adventist World Radio and AWR both use Vectora Black Italic.
Keeping with the logo for Adventist World Radio and AWR, the AWR portion of AWR360° also uses Vectora Black Italic, while the 360° portion of AWR360° uses Vectora Light Italic. The Broadcast to Baptism tagline that goes underneath the AWR360° logo uses Open Sans Regular.
The Affiliate identifier applied to stations that have signed an AWR affiliation document, uses Vectora Bold Italic.
Complementary Typefaces
When laying out text in different languages, Noto Sans Regular and Bold are preferred, as they have the greatest representation across languages, and thus help maintain the highest level of consistency in look and feel.
Within a specific language, any of the weight and style variants of Noto Sans may be used.
